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(Boston, MA) March 28,
2008 - Location Based Strategy, a LBS consulting firm, today announced the launch
of a new initiative designed to match prequalified content datasets with OEMs
and application developers seeking to differentiate their offerings via
content-fueled functionality. GPSContent.com will serve as a B2B "content depot", positioning and promoting
unique LBS content.
There is a "virtual sea"
of content available to drive differentiating functionality, but much of it
is regional, disjointed, and in a variety of formats. Attribution is often
not uniform and content is often optimized for traditional (print) media and
not linked to specific point locations. Additionally, many content owners are
unaware of the growing potential of LBS and/or lack the bandwidth for business
discussions or legal negotiations.
OEMs are often unable
to devote sufficient resources to researching the dizzying array of content potentially
available. Dealing with multiple regional and national vendors with varying
levels of business acumen can be problematic. Correcting errors in regional
content or making changes is also problematic, due to the same reason the
content can be so compelling (it is inherently subjective).
After conducting
confidential needs assessments with OEMs and application developers, GPSContent.com
seeks out and prequalifies content, to fill a specific strategic need.
Likewise, GPSContent.com promotes and positions content to just the right
application, platform, or device, if the content can be prequalified as both
viable regarding monetisation and technically uniform and sound, allowing
rapid deployment.
"Content has the ability to fuel
differentiating functionality, but the sheer breadth of content out there and
the lack of a standardized format makes research and subsequent acquisition a
challenge," said Wilson Kerr, Founder of Location Based Strategy. "GPSContent.com
seeks to be a one-stop-shop "content depot", pairing up content owners with device
manufacturers and application developers."
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ABOUT GPSCONTENT.COM:
GPSContent.com is the "content depot" that will
serve to bring OEMs and applications developers the best, prequalified,
topic-specific content available. GPSContent.com will also serve to expose
prequalified content owners to decision-makers at top-tier OEMs and
applications developers, in order to expose their offering and speed and
streamline the licensing process. GPSContent is a B2B site and will not have
a retail or consumer facing element. For
more information, please visit www.GPSContent.com.
Location Based Strategy, LLC is the parent entity of
GPSContent.com. Location Based Strategy is a consulting company offering an innovative, energetic approach
to business development consulting that incorporates current, rapidly
evolving market conditions and an extensive working knowledge of both LBS
branding/advertising and navigation-related third party content positioning
and licensing.
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