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Social Media 101
A Course To Explain The Basics & Overcome Your Skepticism
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500 Million people have Facebook profiles!
1 Billion messages are sent via Twitter, monthly!
300 Million people log on to Facebook every day, for an average of 55 minutes each!
Social
media is, as we all know, an extremely-powerful and
fast-moving new business opportunity that offers a huge potential for
connection with your customers, prospects, and contacts through such
devices as Facebook, Twitter, location basing marketing, and other
forms of electronic communication. Businesses that do not fully harness
this cost-effective marketing tool are in danger of being left behind.
That said, it is hard to sort out just how to get started. That's why
we offer a personal, tailored
consulting service that will help you and your business maximize this
powerful new communication tool. We can help take the mysteries out of
social media marketing for you and help you decide how to harness this
powerful new communication tool
for greater profitability and cost-effectiveness. We can help you focus
your efforts, demystify the confusing jargon,
increases your comfort and confidence, increase
profitability, and meet your needs. There are
several ways that we can help you:
- We can work with you one-on-one, in groups, or in corporate units.
- We can run a seminar for your marketing people to demystify social media
- We can help you build a tailored marketing approach to drive business.
- We can review what you have been doing and help you revise and strengthen it.
- We can show you ways that you can use social media to save marketing costs.
The
best way to get started is to schedule a conference with me. I will
meet with you personally, evaluate and assess your needs and
opportunities, and then we can go forward with a tailored program to
meet your needs. Please contact me for more details today!
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"I must admit (despite 15 years in Marketing as a new
product development specialist) that me and my partner did not know much about social media ... what it was, where it came from, and how
we could make it work for us as we launch our new business. Working with Wilson Kerr
was fantastic. We get it now. Thanks to Wilson, me and my
partner have a full understanding of the power of social media. Most
importantly, he helped us to define specific action items that we can employ
now and as our business begins to take shape to harness the power of these
free tools. He made it simple by pairing down the confusing social media
landscape into the actionable pieces most-relevant to our needs and
explaining how to setup each element. Beyond helpful."
-Stephanie Connaughton April 2010
"Wilson spoke with our Swim
Across America marketing team for several hours and, during that time, helped
us develop a broad understanding of the benefits of social media as a whole,
and a more specialized understanding of the tools that would help our
organization use it to our advantage. Wilson talked to us about our goals,
capabilities and current practices as well as how we should move forward using
the technologies that would work best. He was immediately able to say
"You need better analytics so you should use bit.ly,"
or "you are doing great things with Facebook. Here is why you should start
using twitter more and this is what you should do." After
our conference, our team left with a clear plan of action, an understanding of
the "world" of social media and the utilities that will help us
maximize its effectiveness for us."
-Blake Chanowski,
Program Director
Swim Across America, Inc. June, 2010
"Wilson was a volunteer Mentor
on Social Media at a recent fund raising conference I attended. He gave
me a thorough overview of the most commonly used social media outlets,
explained the benefits of each, how they worked, and how to get started using each outlet. Wilson
also laid out an actionable plan that will help me and my non-profit
utilize these powerful tools and engage with our stakeholders. As
someone who is completely ignorant of these social outlets, he helped
me to feel comfortable and ready to utilize the information he provided
to push my non-profit in a positive and an even more fiscally productive
direction."
-Raechel Ratliff, West End House Director October, 2010
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